Target Marketing

Our target marketing strategies help you reach new prospects and ultimately bring more people into your business that look just like your best customers. Target marketing pinpoints your efforts and increases your effectiveness by aiming your message directly at the specific customers you want to reach.

By combining our database management capabilities with effective mailing and marketing services, Sage Direct can help identify, locate and contact customers in specific market segments to increase your sales numbers or improve your overall customer satisfaction.

Create a Customer Profile:

Sage can create a profile of your ideal customer by gathering available demographic information on your current customers. We use this profile to develop a marketing program tailored to the prospects that most closely resemble your current customers. Otherwise known as "Data Mining", Sage is expert at helping you determine your best customer, then using that information to locate your most qualified prospect.

Gather Information:

We can help you find prospects according to demographic indicators such as age, income, education or other information such as interests, hobbies or buying habits. We can also identify prospects within specific geographic areas based on criteria such as zip code, census tract or block group.

Personalize Your Message:

Using our database management services and our automated document processing capabilities we can personalize your marketing campaign by printing specific messages or by using intelligent inserting, which allows you to selectively insert flyers or brochures according to each customer’s profile. This gives you a high degree of customization together with the accuracy Sage Direct is known for.

Analyze Your Program:

Sage has the capabilities to complete a pre-program analysis tailored specifically for your project to identify the target audiences and the best ways of reaching these targets. Sage can then track individual customer responses using key codes or bar codes, and the results are compiled in a post-program analysis that shows exactly where your marketing efforts succeeded.